Airtel cuts off ties with Champions League T20 2011, Nokia to sponsor CLT20
The Champions League T20 has lost their main sponsor Airtel and will now be replaced by Nokia. CLT20, as it is popularly known as, will be broadcast by ESPN-Star, who are the official broadcasters of the event for ten years and had signed up with Airtel as their principal sponsors.
However, with two poor seasons of TV ratings, the Champions League T20 sponsors decided to back out of the deal. The contract signed by the two bodies allowed the sponsor to review the performance of the tournament after two years and if the ratings did not match up to the agreed levels, the sponsor was allowed to pack his bags.
Airtel’s contract with ESS was roughly for an amount of $40 million for a total of five years.
ESS have been bailed out by mobile phone manufacturers, Nokia, who have signed up the deal for the rest of the three years, to sponsor the Champions League T20, but it is not yet known what the amount of the deal was.
The third edition of the Nokia Champions League T20 will be played from September 19 and the final of the tournament will be played on October 9. Chennai Super Kings are the reigning champions of the Champions League T20, having won it last season.
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