Sahara, Airtel interested in sponsoring Indian cricket team
The Sahara Group and Bharti Airtel were the only two firms who submitted bids to sponsor the Indian cricket team. However, this was a stark improvement over the last time the BCCI had had the entities to bid for it, because no-one had bid for it given the steep price.
The BCCI had earlier issued a tender for bidding for the rights to sponsor the Indian cricket team for a period of 3.5 years beginning July 1, 2010.
Amongst others who had purchased the tender were Nimbus and ADAG, but in the end, the amount was too big to be bid for. There was also a possibility of a consortium between Nimbus and ADAG but in the end, the short time frame did not allow the deal to work out.
The minimum price set by the BCCI for each of the games that India will play is Rs 2.5 crore for a three-and-a-half year period, and India is expected to play around 150 games.
Earlier, the Board had set a base price of Rs 3 crore per match, but failed to attract any bid.
The result of the winning bid will be announced by BCCI on Monday.
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